Magazine Project Genre Research - "People Magazine"
The very first magazine I've decided to study is People, not because I like their brand of media, I usually tend to stay away from the type of gossipy and half-true celebrity news. I chose to study People magazine because they know how to make an eye-catching cover. It is always the first magazine I notice at the check-stand at Publix, and that earns my respect.
The first thing the magazine does, in terms of attracting a reader, is using either bright or bold text to attract a reader to the cover, with the majority of the font being large and either hot pink, blue, or yellow, which are all very eye-catching to human vision. Black or white font is often surrounded by these colors, allowing it to contrast and stand out.
Most of the articles are on celebrities and current events surrounding them, this issue being about the passing of Burt Reynolds, Serena William's controversial confrontation with a referee, and how the British royal family is dealing with Meghan Markle's increased star-power. The articles of the greatest importance are placed more towards the middle of the magazine, with the article about Markle being dead-center.
Most advertisements in the article are similar to what's found on prime-time cable television such as TV shows for various mainstream networks (namely CBS, NBC, and Fox), medications, self-care products (ex: soap), laundry detergent, mobile-apps, make-up, fashion stores, automobile companies, dog food, popular food brands like Hellman's and Oscar Meyer, and feminine products. Most of these ads are intermediately spaced between articles or alongside smaller articles going back further into the magazine. There are also SO MANY ADDS for L'oréal
Any photos are usually of people, and are usually close-ups of said person's face or a profile shot of them.
People magazine has a circulation of 3,418,555 units as of June 30, 2017, making it the ninth most circulated magazine in the United States. It was named "Magazine of the Year" by Advertising Age in October 2005, for excellence in editorial, circulation, and advertising. People ranked #6 on Advertising Age's annual "A-list" and #3 on Adweek's "Brand Blazers" list in October 2006.
The first thing the magazine does, in terms of attracting a reader, is using either bright or bold text to attract a reader to the cover, with the majority of the font being large and either hot pink, blue, or yellow, which are all very eye-catching to human vision. Black or white font is often surrounded by these colors, allowing it to contrast and stand out.
Most of the articles are on celebrities and current events surrounding them, this issue being about the passing of Burt Reynolds, Serena William's controversial confrontation with a referee, and how the British royal family is dealing with Meghan Markle's increased star-power. The articles of the greatest importance are placed more towards the middle of the magazine, with the article about Markle being dead-center.
Most advertisements in the article are similar to what's found on prime-time cable television such as TV shows for various mainstream networks (namely CBS, NBC, and Fox), medications, self-care products (ex: soap), laundry detergent, mobile-apps, make-up, fashion stores, automobile companies, dog food, popular food brands like Hellman's and Oscar Meyer, and feminine products. Most of these ads are intermediately spaced between articles or alongside smaller articles going back further into the magazine. There are also SO MANY ADDS for L'oréal
Any photos are usually of people, and are usually close-ups of said person's face or a profile shot of them.
People magazine has a circulation of 3,418,555 units as of June 30, 2017, making it the ninth most circulated magazine in the United States. It was named "Magazine of the Year" by Advertising Age in October 2005, for excellence in editorial, circulation, and advertising. People ranked #6 on Advertising Age's annual "A-list" and #3 on Adweek's "Brand Blazers" list in October 2006.
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