CCR Draft 2
QUESTION 2: How does your product engage with audiences and how would it be distributed as a real media text?
The engaging aspects of the magazine are mostly contained within the cover and the photos within. As I've stated previously, the content of the article is nothing special. The cover already displays a prominent, colorful, and differentiated title that is meant to grab the audience's attention. The cover photo was also chosen for this purpose, the golden lights enveloping the subjects, making them seem almost legendary.
The importance of Kettle is further pushed by the photo in the table of contents. It displays the band playing at the Ringling Museum of Art's Sculpture, a highly respected and prestigious venue that's well known across Sarasota. Surely a band worthy of playing at The Ringling is worthy of an audience's attention.
The article brings this full circle, with its preliminary pages describing the band and its credentials, proving to the audience that this is not a group to be missed.
As for its distribution, I have created a plan for Arte di Sarasota that is as follows:
In order to market the magazine, three major steps will be taken.
First a social media account, or several, will be created for the magazine on either or all of these social medias: Facebook, Instagram, Twitter, Snapchat, and/or Pinterest. This will work to promote our product on the internet and generate a good P.R. with a younger crowd as more than 98% of 18 to 29 year-old individuals in the U.S. use the internet and among those aged 30 to 49, 97% use the internet. A website will also be made to keep users updated on the magazine, as well as a subsequent mailing list for our subscribers for the same purpose.
I actually made a fake Twitter account in order to give an example of the social media, took a screen shot of it as soon as it was finished, then immediately deactivated the account.
As shown here:
Secondly, print ads will be made and mailed to any and all addresses as a sort of "media blast", akin to when you receive an unsolicited add in the mail that's promoting a car dealership that you've never visited, but it's addressed to you. These will also have links to all the social media accounts currently running, working in tandem to promote the first step and possibly reel in readership that does not often use the internet.
Third, and finally, multiple internet ads will be dispersed onto relevant websites, such as those for an artistic institution in the area; Florida Studio Theater and the Ringling Museum of Art as some examples. These will link directly to the website mentioned in step one, working in tandem again with the other steps to make one large cycle of promotion.
The engaging aspects of the magazine are mostly contained within the cover and the photos within. As I've stated previously, the content of the article is nothing special. The cover already displays a prominent, colorful, and differentiated title that is meant to grab the audience's attention. The cover photo was also chosen for this purpose, the golden lights enveloping the subjects, making them seem almost legendary.
The importance of Kettle is further pushed by the photo in the table of contents. It displays the band playing at the Ringling Museum of Art's Sculpture, a highly respected and prestigious venue that's well known across Sarasota. Surely a band worthy of playing at The Ringling is worthy of an audience's attention.
The article brings this full circle, with its preliminary pages describing the band and its credentials, proving to the audience that this is not a group to be missed.
As for its distribution, I have created a plan for Arte di Sarasota that is as follows:
- Firstly, a website shall be set up. It will have the normal facets of a magazine website, with featured articles on the front of the page and other articles grouped under genre with those genres having their own subpages.
- Secondly, the website will feature a pay-per-issue feature, where readers can buy individual issues for a one-time fee and download the PDF for the magazine. Readers can also buy subscription plans with the same method through the website, with a PDF to download every month.
- Thirdly, an app with the mobile convenience of a smart device and the features of the website will be implemented across all mobile platforms. It shall be regularly updated in order to please the reader-base/subscriber-base.
- Finally, a print issue will be made on a monthly basis, following a monthly schedule, with individual issues selling for normal retail price at various artistic institutions including the Van Wezel, the Sarasota Opera House, the Ringling Museum of Art, and Florida Studio Theater. Subscriptions will be available for various lengths of time as well (1 year, 2 years, 3 years, renewable).
First a social media account, or several, will be created for the magazine on either or all of these social medias: Facebook, Instagram, Twitter, Snapchat, and/or Pinterest. This will work to promote our product on the internet and generate a good P.R. with a younger crowd as more than 98% of 18 to 29 year-old individuals in the U.S. use the internet and among those aged 30 to 49, 97% use the internet. A website will also be made to keep users updated on the magazine, as well as a subsequent mailing list for our subscribers for the same purpose.
I actually made a fake Twitter account in order to give an example of the social media, took a screen shot of it as soon as it was finished, then immediately deactivated the account.
As shown here:
Secondly, print ads will be made and mailed to any and all addresses as a sort of "media blast", akin to when you receive an unsolicited add in the mail that's promoting a car dealership that you've never visited, but it's addressed to you. These will also have links to all the social media accounts currently running, working in tandem to promote the first step and possibly reel in readership that does not often use the internet.
Third, and finally, multiple internet ads will be dispersed onto relevant websites, such as those for an artistic institution in the area; Florida Studio Theater and the Ringling Museum of Art as some examples. These will link directly to the website mentioned in step one, working in tandem again with the other steps to make one large cycle of promotion.
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