Target Audience Research - "The Brooklyn Rail"
Founded in October 2000 and currently published 10 times annually, the Brooklyn Rail provides an independent forum for arts, culture, and politics throughout New York City and far beyond.
The journal, in addition to featuring local reporting; criticism of music, dance, film, and theater; and original fiction and poetry, covers contemporary visual art in particular depth. In order to democratize our art coverage, our Critics Page functions with a rotating editorship, which such luminaries as Robert Storr, Elizabeth Baker, Barbara Rose, Irving Sandler, and Dore Ashton have helmed.
60,000 annually read the Brooklyn Rail with 10,000 unique visits to the website annually. The magazine has an international following clustered in Berlin, Hong Kong, London, Los Angeles, New York City, and Paris.
The magazine markets itself not through advertising but by distribution to venues that its readers would frequent. 20,000 copies are distributed to multiple museums, galleries, universities, book-stores, cafes, and other cultural venues throughout Manhattan, Brooklyn, and Queens upon every publication. The reader base is made up of "Educated, progressive, influential readership includes artists, writers, professors, curators, and arts professionals." or as the publication claims.
If there's anything that I would use for my own marketing purpose, it's that I should sell my magazine in areas with high concentrations of my demographic. One would sensibly not sell a magazine about cooking at an electrical appliance store.
The journal, in addition to featuring local reporting; criticism of music, dance, film, and theater; and original fiction and poetry, covers contemporary visual art in particular depth. In order to democratize our art coverage, our Critics Page functions with a rotating editorship, which such luminaries as Robert Storr, Elizabeth Baker, Barbara Rose, Irving Sandler, and Dore Ashton have helmed.
60,000 annually read the Brooklyn Rail with 10,000 unique visits to the website annually. The magazine has an international following clustered in Berlin, Hong Kong, London, Los Angeles, New York City, and Paris.
The magazine markets itself not through advertising but by distribution to venues that its readers would frequent. 20,000 copies are distributed to multiple museums, galleries, universities, book-stores, cafes, and other cultural venues throughout Manhattan, Brooklyn, and Queens upon every publication. The reader base is made up of "Educated, progressive, influential readership includes artists, writers, professors, curators, and arts professionals." or as the publication claims.
If there's anything that I would use for my own marketing purpose, it's that I should sell my magazine in areas with high concentrations of my demographic. One would sensibly not sell a magazine about cooking at an electrical appliance store.
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