Target Audience Research - "Aesthetica"

Aesthetica is a British art and culture magazine. Founded in 2002, Aesthetica Magazine covers photography, visual art, music, film and theatre. It has a readership of over 350,000 and national and international distribution. The magazine includes features on art, film, music and performance, highlighting notable new exhibitions around the world and showcasing photography.

The magazine's primary focus is on contemporary visual art and artists previously covered include Steve McQueen, Martin Creed, Henri Cartier-Bresson and Ernesto Neto among others. Aesthetica devotes a number of its pages to photography and has featured photo essays from artists such as Richard Tuschman and Stephen Shore. Other articles have explored subjects such as European art and politics, the development of light art, and art in architecture.

As far as marketing is concerned, Aesthetica, does not use any overt advertising, instead mostly using its own social media to promote itself and its unique sense of style with their photography, as this is foremost a photography magazine. The magazine also uses this stimulating visual style to distinguish itself, using the reader's own five senses to draw them in. It's not called Aesthetica for no reason, with Aesthetic being in the name.

If I wanted to mimic anything regarding the marketing of my magazine, I would want it to have a very unique visual representation.